Apple’s Cook Gives Ternus a Pipeline of 10 Major New Product Categories
Apple's new CEO John Ternus inherits a product roadmap thick with AI features but no clear narrative on their purpose.
Cook gave Ternus a pipeline of 10 major product categories in April 2026; internal employee discussions hint at AI integration across the line. Apple is distributing AI functionality across hardware and services rather than concentrating it in flagship models, betting on ecosystem depth over headline moments.
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