Google banks on AI edge to catch up to cloud rivals Amazon and Microsoft
Google Cloud is banking on proprietary AI chips and models to gain ground against AWS and Microsoft in competitive cloud market.
Thomas Kurian, Google Cloud CEO, says the company's custom silicon and first-party LLMs are the edge it needs to close the gap with larger rivals. Google is leveraging vertical integration; its chips run its models, pricing and feature-pairing are controlled end-to-end.
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