Help! Our newest client is an AI model

FT Tech — Apr 27, 06:00 ★★★★★

A communications strategist now manages AI models as clients, coaching them through public perception and crisis messaging.

FT profiles Rutherford Hall, a critical communications expert hired to advise model developers on external positioning. Hall applies reputation management and stakeholder communication tactics to AI labs, treating model releases and policy statements as reputational events.

Oliver's take: A comms strategist coaching an AI model. The model still has no idea what it is. The strategist gets paid either way.

Original source

Read at FT Tech ↗

#LLMs #Media #Society

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