Hospitality needs to treat AI agents like a new channel, not a new feature

Hospitality operators must redesign operations for agent-driven booking, not just bolt agents onto existing systems.
E27 analysis of AI agents moving beyond chat into booking, loyalty, and guest-service workflows in the hospitality sector, which has already absorbed search, OTAs, and metasearch middlemen. Operators must rebuild permissions, fraud controls, and definitions of direct booking as agents become a new distribution layer.
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