Advertisers seek to capitalise on the promise of AI

FT Tech — Apr 27, 06:00 ★★★★★

Advertisers are adopting AI to scale campaign efficiency, but consumers demand authenticity that automation erodes; brands face a paradox.

FT examines the tension between efficiency gains from AI-driven advertising and customer expectations for human craft and personalised connection. AI systems optimise for click-through rates and conversion funnels but cannot replicate the perceived authenticity that drives brand loyalty in saturated markets.

Oliver's take: AI advertising is cheap and it shows. Consumers notice. The margin between efficiency and brand damage is narrower than CMOs admit.

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#Enterprise #Retail #Media #LLMs

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